AIG zahlt $165 Million in den Pr
AIG, das sehr gro
Why Women In Small Business Must Have A Web Site
Why Women In Small Business Must Have A Web Site
In recent years we’ve seen a HUGE increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they visualize who owns the businesses they buy from.
Women everywhere deserve a big pat on the back for this amazing accomplishment. But as is always the case for small business owners, there is still a lot of work to be done.
The one thing your small business MUST have is a web site. Sure, ten y…
Keywords:
women,small business,web design,web promotion
In recent years we’ve seen a HUGE increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they visualize who owns the businesses they buy from.
Women everywhere deserve a big pat on the back for this amazing accomplishment. But as is always the case for small business owners, there is still a lot of work to be done.
The one thing your small business MUST have is a web site. Sure, ten years ago having a site was an option many small businesses could do without. But that is no longer the case. Here’s why:
* These days consumers and business leaders are more likely to use search engines than the Yellow Pages. They’ll type the name of your town and your type of business into Google and start their research from there.
* A web site lets you put as MUCH information as you want in a public forum. You no longer have to pay thousands for a big newspaper ad just to let customers know about your prices, new services, or show photos of what you do. Now you can keep all that information available on your web site 24/7 at little or no cost.
* You know as well as I do that most customers are a little shy about asking questions. Often they don’t even want you to know they’re interested until AFTER they have learned more about your product, service, or idea. A web site allows that vast number of potential customers to privately and anonymously read all about your business. Then, when they’re ready to buy, they’ll come forward with their questions and orders. This is a MUCH more efficient way to do business, which leads to my next point.
* Web based business operations can be EXTREMELY EFFICIENT. Customers often prefer convenient email over phone or in-person visits. Email encourages customers to organize their ideas, contacting you when they know what they want and are ready to act. You’ll find your web site generates many more customers and the customers you get are better organized.
* Finally, women love to buy from women-owned businesses. Women, as a group, tend to be less compulsive shopper than men. While a large segment of men will buy an item on impulse, the vast majority of women prefer to learn about your product or service, getting all the details they can before placing an order. Web sites are perfect for presenting a lot of information at very little cost.
Sales on Scotland: Part 2 of 2
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Three Reasons Why Your Business Needs A Web Site
Three Reasons Why Your Business Needs A Web Site
Still not online? Here are three important reasons for getting your business online today.
Keywords:
small business marketing, small business promotion, small business web sites
When I call on businesses offering my web design and hosting services, the first question I ask, naturally, is “Does your business have a web site?” If not, then I ask for the person in charge of these things (for my niche, usually the owner) and give my pitch.
It’s 2006, so you would think that they would jump, but it’s not that easy. The small independent businesses that don’t have web sites (and there are a bunch!) would have had one already, if they thought they needed one.
It’s my belief that businesses offering any product or service needs to have some sort of presence online. Newspaper and magazine readership is down. There are 500 television channels in some markets, and commercial-free satellite radio also. The conventional ways to advertise are not reaching as many people. Your new customers are online, shopping, looking for something to do, or a new place to go. They get addresses, phone numbers, coupons, menus, and can even make purchases without walking through the door of your business. Although I could list several reasons why your business needs a web site, I’ll stick with the big three.
Affordable advertising that’s available 24/7/365
This is the biggest reason, by far. A web site is a billboard available to everyone all of the time, at a cost that is considerably less that TV, radio, or newspaper ads. After the initial design cost, you pay hosting fees, which will run most businesses between $40-$70 dollars a year, and you pay for your domain name, which runs between $10-$30 a year. That’s it. If you find the design cost prohibitive, you can design a great looking site yourself with several available software or online programs. The best thing on the advertising side is email. Imagine all of the emails you send having your name and your business name in the address! Not only is it more professional, it’s viral advertising if your emails are forwarded beyond the person you sent it to.
Control your expenses
On sites I create, I always suggest an online coupon for two reasons: it provides incentive to visit your site often, and it gives you a great way to gauge the traffic on your site. When you control the coupon like this, you save money. No printer, no artist, no postage, no newspaper or magazine ad. If they want the coupon, they will print it themselves on their own printer. People also forward links like this to friends and family, creating a mass mailing, word of mouth effect that costs you nothing. You can also control expenses with an online store. Sell your products 24 hours a day with a fully automated store that accepts credit cards and doesn’t take breaks!
Google
The way we retrieve information has changed drastically in the past few years, thanks to Google. The Google search engine is the third most visited web site, with millons of web page searches each month. The reason I mention this is because they have reached number three, and will soon be number one, without any conventional advertising! Google is all you need to say when describing the power and potential of the Internet. There are 16 billion web sites out there, and number 3 got to number 3 by word of mouth. That still amazes me.
Now, I can’t promise you the traffic that Google has, but I can tell you this: If your business is not online, you can reach customers that are for just a fraction of what you have paid in the past for advertising and promotions. A great web site for your business can save you money AND make you money, which is the bottom line for small business owners like us.
The Primary Cause Of Business Financing Frustration
The Primary Cause Of Business Financing Frustration
If you are in business and have ever attempted to locate and secure business financing, then you have likely become frustrated at more than one point with trying to understand the business financing market. Find out what is the primary cause of this frustration and what you can do about it.
Keywords:
business financing
Finding proper business financing is not easy at the best of times for most small and medium sized business owners and managers.
There are a number of reasons that collectively explain why the business financing market can be so difficult to understand and navigate.
But probably the single biggest reason is the lack of useful information about how the business financing market actually works.
Business financing information and education sources predominantly come in two forms: 1) institutional education material; 2) major bank advertising.
If you’ve ever read through a educational finance text book or taken a business finance course, you already know how difficult it can be to apply the theories, principles, and strategies to a small or medium sized business scale.
From a formal educational point of view, there is very little useful information provided as to how the market place works, how to plan for financing requirements, how to manage periods of growth, decline, transition, start up, etc.
Sure academic books and courses can go through all these areas in great detail, but is the information practical, real world, something you can relate to and apply yourself as a manager or owner of a small or medium sized business?
In most cases, the answer is a resounding NO.
Most finance text books speak to big business financing dynamics that are not easily transferable to small and medium sized business scenarios.
Outside of the formal education system, the next great source of business financing information is the information provided by the major banks, which they tend to make available to you by the boat load through there broad based marketing campaigns.
Unfortunately, the information by itself seldom helps you determine if a particular institution would be able to provide you with financing, or what would be required to qualify for a loan.
The massive brand advertising campaigns run by the major banks have told us for years that these institutions will take care of all our banking needs, and that basically all we have to do is show up on their door step and they’ll take care of the rest.
Depending on whose numbers you look at, in reality major banks provide less than 30% of the financing required by small and medium sized businesses and this number is on the decline.
So, when equipped with little or no useful information, the average business owner or manager for a small or medium sized business will first approach their existing bank for financing.
After all, you just need to show up at the door step of a major bank and they will take care of your needs, especially if you are a long time customer, right?
Despite the branded messages to the contrary, major banks tend to be very selective when providing business financing to small and medium sized businesses.
So, if your bank can’t provide you with the business financing you require, what is your alternative?
The good news is that business financing sources continue to grow in numbers as more and more lenders carve out a particular piece of the market to service.
In order to take advantage of these alternatives, you need to have a solid approach in place when seeking business financing.
Here’s a short list of things to consider
>>> Develop a thorough understanding of both your personal and business assets, income, and cash flow.
Regardless of financing model, these elements will always come into play to some degree.
A good practice to follow is to maintain a personal net worth statement and update it at least quarterly so that when you do need to access this information you don’t have to dig through stock certificates, pension statements, life insurance policies, etc., to come up with a current value for the assets you own and the debts you owe.
Your knowledge of your own business financials is also an indication of your ability to manage your business.
>>> Monitor and manage your personal and business credit.
Small and medium sized business financing is focused on both personal and business credit histories.
Regular reviews of both personal and business credit reports from the credit reporting agencies are important to avoid errors and credit practices that can severly damage your borrowing power.
>>> Develop your marketing position.
Yes, seeking business financing is a marketing exercise.
When applying for business financing, you are marketing your business to lending sources.
In order for them to seriously consider your application, they need to know what’s in it for them.
What will they make as a return?
What is the risk of you not paying the money back?
What are the business risks and how do you intend to manage them?
When will they get their money back?
How will you secure the loan, and so on.
>>> Research Lending Sources
Your goal when seeking business financing is to locate the amount of capital you require to accomplish a specific purpose from a financing source that meets your business needs.
Again, there are lots of business financing sources. But there is also lots of variation in the types of business applications each one can consider.
Broad based lenders reply on credit history and net worth. As you get more specific in terms of financing application and industry, lender applications become more narrow and can be harder to locate.
Financing consulants and business loan brokers can be an excellent source of information.
>>> Qualify The Lender
Before you make a formal application, find out if the lender has the programs and lending track record to meet your specific needs.
Too often, only the lender does any amount of qualification. Both sides should get comfortable with what each can offer the other before proceeding with a formal application process.
>>> Compare your options
Depending on the scenario, there can be several financing strategies that could work for your business.
Make sure you take the time to compare before making a decision. The extra time spent could save you considerable time and money in the long run.
>>> Start Today
Regardless of what your business financing needs are right now, you should regularly invest time in staying on top of your business’s financials and researching financing sources that fit your industry and potential future applications.
When the time comes to acquire additional capital, your proactive efforts can make all the difference in getting the capital you require, when you need it, for terms that are acceptable to your business.
Zappos.com CEO Tony Hsieh: $1billion in sales
An interview with the CEO Tony Hsieh Zappos, like it built a fantastischen service, culture and a $ 1 billion conversion
Facebook info
Facebook info
Facebook is a social networking utility that connects people together based on networks. Networks can be based on a wide variety of things and based on the information you provide in your user profile when you sign up for Facebook
Keywords:
Facebook is a social networking
Facebook info
Facebook is a social networking utility that connects people together based on networks. Networks can be based on a wide variety of things and based on the information you provide in your user profile when you sign up for Facebook, you can connect to a wide variety of networks and meet a number of people that are similar to you. Many people have used Facebook in order to meet a lot of great people and if you are interested in using the internet to meet people then Facebook might be the website you’re looking for.
Considering the small bit of history mentioned in the preceding paragraph, it should come as no surprise that the founder of Facebook was a student at Harvard University. A man by the name of Mark Zuckerberg founded Facebook and ran it for a very long time as a hobby project during his time at University.
There are many different ways that a person can get security but the one that has specifically been created to meet the demand for security is what is known as a Facebook proxy.
Now that facebook has become so popular, two of the three initial creators have dropped out of university and dedicated themselves full time to improving and maintaining Face book layouts and all of its facilities. Today the Facebook website is used by people from thousands of University campuses across the English speaking world and is also enjoyed by a number of different companies and religious groups as well.
In terms of total users, Facebook has approximately 18,000,000. This number places it amongst the top social networking websites in the world; not bad for a website that was started as a hobby project by a Harvard student. This 18,000,000 number is reputed to contain multiple accounts; in other words there is an assertion out there that there are not actually 18,000,000 people using the Facebook service but that many people have more than one account on it.
To end on a high note in this game of statistics, here is something that you might find very shocking. According to web traffic numbers and taking into account the 30 billion page views Facebook gets on a monthly basis, it is now the 7th most visited site within the United States.
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Learning to Think Like a Customer: Selling Tips for Success
Learning to Think Like a Customer: Selling Tips for Success
Fact number one: potential customers buy for personal reasons (theirs), not ours. They could care less about our company, glitzy website, or how long the list of product features so skillfully displayed. They only care about the oldest motivation in the book – WII-FM (what’s in it for ME!)
Keywords:
internet marketingideas, off line advertising, business marketing
One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about the product being sold, but also regarding how potential customers will act and react to our advertising approach. This then begs the obvious question (which isn’t so obvious)—why do customers buy in the first place. What is their motivation, purpose in buying? What do they need the product/service for? What needs are they satisfying in buying the products in the first place? Seems like simple and basic questions, right? Not really, when you dig deeper under the surface. The better we understand and appropriately respond to these questions, the more sales, revenue and success we will have.
Fact number one: potential customers buy for personal reasons (theirs), not ours. They could care less about our company, glitzy website, or how long the list of product features so skillfully displayed. They only care about the oldest motivation in the book – WII-FM (what’s in it for ME!). They want the benefit, the impact, the improvement, the comfort, or the security it will deliver, period.
Most small (and large for that matter) business marketing fails to address these crucial customer needs directly. All too often the focus is mistakenly on the greatness of the product or service, and not on what is important (to the customer that is). Marketers are often their own worst enemy. Frequently, they are not communicating on the buyer’s level of motivation. They are too busy figuring out how to “sell” the product than finding out the reasons the customer “buys” in the first place.
The problem comes down to the marketing strategy that is employed. Are you pushing the product or are you pulling the customer through the marketing process?
The distinction becomes very important and critical to success. Since buyers only care about their needs and take action for their personal reasons, why should they pay attention to why you think your product is so great?
When you push products, you are essentially telling the customer that they should buy from you because of your reasons. With this egocentric approach you often run into a stone wall of objections and delays. Pushing the product forces them out of their comfort zone and places unnecessary pressure on their decision making process. A relentless assault of closing techniques pushes them away from a purchase decision on “their terms”.
Pulling a potential customer through the purchase process is much more effective. When you pull you are leading them to the purchase like leading a horse to water. You gently guide them through your features and benefits and come to a decision on their terms. If they resist you have not educated them enough with information to motivate them or you haven’t addressed their objections sufficiently.
The potential customer will only make a decision when they are comfortably satisfied your offer has met all of their purchase criteria. As a seller, you must pull them through the process and always let them stay within the limits of their comfort zone. It’s by staying within these boundaries that trust is established and a long term relationship is built with the customer.
Also remember that the purchasing process is completely rooted in the perceptions of the buyer. They have ultimate control over the process, not you. Your job as a marketer is to develop all your communications to make them comfortable and lead them to the best outcome…purchasing your product or service.
Always be aware of which method you are using – push or pull – and adopt it to the potential customer’s personal reasons for purchasing and you will enjoy continuous success.
